The advent of of Social Media has proved to be an absolute game changer for almost everything we are surrounded with in our daily life. The world has been changing rapidly and developing at a faster pace than we ever thought. When we came up with this new technology, most of us do not had an idea about how it is going to roll out in coming years and eventually it stunned everyone.
Social Media platforms have not only made communication easier, but it has completely took mass communication to entirely another level. It is no more confined to communicating with the audience, but, also provides us the platform to reach your target consumers effectively. The competition is increasing day by day to a great extent. It has in turn become pivotal for you to establish the prominence of your business to the audience. This will help you in emerging as a leader in this “digital market” hub.
Web world has been one of the greatest innovations of technology. It has opened a variety of options for the business marketers. SEO and inbound marketing are still considered as one of the effective techniques to promote business. Nevertheless, Social Media has also changed the scenario of digital market positively and tremendously, wherein, a new Social Media platform pops up from nowhere further posing a dilemma for all the new startups to choose the best option.
Let’s take a look at these 4 effective Social Media platforms you need to start working on:
Over more than 1.59 billion registered users have agreed that Facebook is one of the most demographic and flexible mediums to reach out to the audience. In 2012, Facebook surpassed 1 billion monthly active users and became it one of the first Social Media platforms set such a record. Most of the companies are investing most of their time on development and maintenance of Facebook page while effectively using this platform to capture the target consumers and bind them with their product or services. Facebook ad features on user profile on the basis of his/her current purchase or recent search on google. The moment user clicks on an ad to take a look at website, Facebook instantly captures the attention of the user as well as his/her email and other contact details for more personal interaction.
Twitter entirely has an opposite mechanism as compared to Facebook. It relies on the ability of your tweet in order to make the content viral. If you are capable to tweet powerful message in 140 characters to compel people to retweet, then, your content has potential to go viral in social world. Hashtag is another feature of Twitter which builds a momentum to connect with people through a series of tweets. It is always wise to take a look trends and add relevant hashtag for more recognition of your business.
Instagram is a popular photo-sharing platform in which people upload photos or videos of the event they attended recently. Most of you must be wondering why i added instagram in this list? Well, it consists of a wide range of geographical audience connected from each other merely through visuals. Hashtag creates a moment on social platform that takes only little amount of time to gain popularity among people if it’s worthy. Hence, companies can easily promote the products or services without even bragging about their business. All it takes to attain business promotion through Twitter are powerful graphics and a strong hashtag which further enhance branding altogether.
Video marketing has already brought boom in a digital market with its immense strength of communicating to the audience. According to the research, over 60-70% people make a purchase after watching a video on web. Companies already went for business explainer and animated video making over pictorial representation. No doubt, Youtube is something that can generate almost 50% of traffic if you are able to produce valuable information through it in less amount of time, as we say “the less you say, the more likely to be remembered in people’s mind”.
Start working on these 4 platforms quickly for better results in order to attain vast reach. In fact, you can consider SEO and inbound marketing which are still rated as the best in digital market town.