For the reputation management company New York it is important that they learn about thing such as neuromarketing in order to figure out how to reach their target market. As individuals, we are emotional irrational beings therefore we unconsciously we react to stimuli around us and it influences our behavior, emotions and our thoughts. When it comes to neurosciences, this helps us explore and understand this. Neuromarketing is a field of marketing research that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli.
Neuromarketing research is able to inform us that emotions are stronger than rationality. When it comes to decision-making this involves multiple areas of the brain, most are subconscious or emotional. There is also 95% of cognitive exists in the subconscious mind and it is said that enough emotions drive decision-making. When it comes to the use of neuromarketing, using an fMRI also uses it in marketing research and EEG technology is used to track the responses of test participants to marketing stimuli. It is said that the results are much more predictive than asking people what they think in focus groups or in interviews.
There is a big questions as to whether using NeuroFocus is ethical or not? Well known companies use this to see if the advertisers want the best on-air display they can get, using this helped the cable net make its sponsor splashes more noteworthy. Research also helped shape an ad campaign and new single-serve packaging for another company. This type of research helped another company find a more refined corporate identify. Another company was able to measure viewers’ responses to pilots and new shows and with its corporate parent; Nielson measured how many people were watching. Another company also used to be able to analyze the tech giant’s global image compared to their competition.