Android is a mobile operating system developed by Google. It is an open source OS and can be installed on devices of many types. At the moment around 1.4 billion devices are running on Android operating system in the world. It is constantly evolving since its inception in 2005. So, it is a big challenge for the mobile app development companies worldwide to stay updated with the current trend.
While developing a new app, IT companies must ensure that the app is compatible with all the devices. With so many new technologies in the market, the future of android app development is really promising. Hybrid monetization models like in-app ads and in-app purchase are enjoying their stable demand in the market. And it is reported that in-app advertising will be the main driver of Android app development market in the future. Let’s have a glimpse of the most popular apps that are predicted to boom the market.
Aggregator apps have a promising future with more content going online and the interest of users in filtering them. It is the tool that helps to pull content from various online sources and combine them in an easy-to-follow interface. The content many be breaking news or content from domain of interest of the readers. An aggregator saves a lot of time of the reader by aggregating the content of interest in one place. And it also saves a lot of space in your mobile by reducing the dependency of other apps which you may have to download in your mobile. So, instead of that, one app does all things for you. News360, IFTTT, Flipboard, and Feedly are some of the aggregator apps that are popular today.
According to Statista.com in Q1 of 2017 the share of mobile OSs defined Android as the leader with 86.1% market share followed by iOS enjoying 13.7% while the share of other mobile OSs does not exceed 0.2%. During the last 6 years Android, iOS and Windows increased the paid-for mobile apps revenue from 7 bln in 2011 to 29 bln in 2017.
Mobile App Spectrum
Among various categories of apps, game apps are very popular with a good market share. However, recently, non-gaming apps are slowly overshadowing the gaming apps. Some of the non-gaming app categories that are popular nowadays are customization apps, lifestyle and shopping apps, travel, health and fitness, messenger and social apps as well as sports apps.
Once you have built an app, you will try your best to sell it and generate revenue. This is where monetization model helps. Users generally download free apps ignore paid apps. So, you need to optimize your app to make it popular among the users and be aware of the right places to promote your mobile app. There are several ways to monetize your app. Some of them are advertising, sponsorship, crowdfunding, in-app purchase, and subscription.