On-page SEO plays a crucial role in the success of your overall SEO strategy. It can be as important as off-page SEO, and even more important if you have a new website. The most basic thing about search engine optimization is that it is one form of online marketing that should best be left to the experts. So you should get the help of an experienced San Diego SEO agency to run your campaign.
So what is the importance of on-page SEO?
Connect better with Search Engines
When you start with on-page SEO, you are able to connect better with search engines. Search engines are based on a series of algorithms that understand a specific language. And on-page SEO allows you to speak to them in their own language so that they understand your site better. Basically, you are able to generate relevant and effective signals that help your webpages rank better.
Focus on the Users
On-page SEO helps you address both the technical and human aspects of search engine optimization. A good San Diego SEO agency can also help you connect better with your users. As long as you are able to keep your visitors happy and help them achieve their goals on your webpages, you are going to get better response from Google in the form of search rankings.
You may have a great off-page SEO strategy that drives large volume of traffic to your pages. If your webpages are not properly optimized, it is highly likely that a larger percentage of that traffic will leave your site almost immediately.
Considering the above-mentioned points, it is easy to understand that there is little point in bringing traffic to a website that is not well optimized for user experience. This is why on-page SEO comes first in your overall SEO strategy. And an experienced San Diego SEO agency will help you implement the right strategies to help you achieve your goals.