Social Media is this age’s most effective means of communication, promotion as well as Sales and Marketing. Most people are yet to realize the power which lies beneath this very important medium of communication.
While the right social media practices can lead you and your brand towards the path of immense growth and success, the wrong ones can surely prove to be disastrous in the long run.
Gone are the days when Social Media was just considered as a medium of informal and personal communication. In this day and age, a brand’s social media has probably the biggest role to play in building a brand image and reaching customers by catering to their needs every now and then.
Here are a few illogical as well as obsolete myths about Social media which you really need to bust right away!
Myth 1: Social Media does not gather leads.
The first thing to keep in mind when it comes to lead generation is the fact that leads are generated only when they are communicated actively as well as responsively.
If you are communicating and trying to build attention among a set of audiences which are irrelevant to your brand and do not correlate with your product at all, then it is almost impossible for you to gather leads in the right direction.
Selecting the right source of influence in the foremost step towards lead generation.
When used in the right way and with a selective approach of Audience targeting tools as well as right Aesthetics, Social media can and it really does gather leads.
Myth 2: Only Celebrities attract millions of followers.
You just couldn’t be more wrong here! The notion that only celebrity accounts manage to gather and attract millions of followers is completely wrong.
Whether you are someone who is trying to build a huge brand out of their business or just trying to gather some attention towards their services, Social media can surely help you in achieving your goals.
The one thing which you need to keep in mind while being active on Social media is the fact that visuals go a long way. Leaving the right impact on social media would need you to follow a proper promotional strategy.
The two most important elements of this strategy would be Content and Graphics. When the right set of content is combined with amazing designs, your social media can gather the attention you were looking for.
Myth 3: Hashtags give the maximum Engagement.
Again, you’re wrong. Like every other tool on Facebook, Hashtags work best when used within limits. The most effective and relatable example of extreme hash tagging comes from a set of audiences and a couple of other users on Instagram.
Of course, you might have come across overly enthusiastic people who choose to post pictures of their meals and even choose to use hashtags such as ‘#food #yummy #sauce #spoon #yummy #cheese #healthy #foodie #dinner #lol #hashtags’.